MILES VOLLENWEIDER DESIGN
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AndAlways

Betrayal at the House on the Hill is a gem for board game enthusiast and horror aficionados, capturing the distrust that stirs in dire situations and using game mechanics that make every new game of it unlike any played before. Its only draw back is being rooted in a modern setting. What if this core game could be redesigned in a science fiction setting?

Distress Signal, and its inspiration Betrayal, removes the familiar, large, single board many are accustomed to and instead opts for a modular tile system. This leads to a new layout of the infected ship with each play through. Focusing on a horror in line with Alien and The Thing, a design aesthetic was established, creating an aura of isolation, distrust, and a believable future.

 

C O  M   P    A     N      Y

AndAlways

C A  T   E    G     O      R       Y   

Web Design, Marketing, Motion Graphics, Branding, UI, UX

D A  T   E

2021–2022

O B  J   E    C     T      I v E

AndAlways offers a variety of personalized and custom made art prints, ranging from star maps, moon maps, and curated art collections. The AndAlways team brought me in to elevate their branding and marketing to tighten in on their target demographic for existing products along with spearheading the design for 2 new services through development and post launch.

R e s u l t

There are a lot of competitors in the industry of custom star maps, but AndAlways holds the market for large scale, museum quality, and American made prints. Knowing this, we updated the ecommerce website, social presence, marketing, UI, and overall tone to emphasize the companies strengths in an environment of cheap quality copycats. Working on their flagship service, Twinkle in Time, led to a 30% increase in revenue along with kickstarting OverOurMoon and the AndAlways art store.